Dave Rowan joined the National Lacrosse League in July 2016 after serving at the Philadelphia Union as Executive Vice President and Chief Revenue Officer since October 2010. He will partner with the NLL’s teams to enhance business operations across the league and grow individual team revenue. He assists the Commissioner with expansion opportunities, as well as establishing grassroots programming in current and prospective markets.
Rowan has over 30 years of experience in the Sports and Entertainment industry. After graduating from Penn State in 1984, Rowan began his career as General Manager of the Philadelphia Phillies, Florida Operations and Clearwater Phillies, later working as an accountant executive in Corporate Sales for the Major League franchise.
Rowan joined SMG (Spectacor Management Group) as the Director of Sales, Southeast Region in 1991, where his responsibility consisted of all sales activities of the Flyers and Spectrum properties, as well as the 11 buildings in the Southeastern region of the country, including the Louisiana Superdome and Jacksonville Gator Bowl.
Rowan spent three seasons as the Director of Corporate Sales for the Jacksonville Jaguars, where he helped to develop the corporate sales plan for the team in its first year of existence. Rowan’s Staff quickly established the Jaguars as the model for future NFL Expansion in revenue generation and event creation. Rowan developed the Jaguars Training Camp as a business model that is now in place for most NFL teams.
Rowan became Vice President of Corporate Sales and Service for the Eagles in 1998 and played a major role in closing one of the largest stadium naming rights deals in NFL history with Lincoln Financial Group, as well as the largest deal for a team practice facility with NovaCare. His department continued to thrive during the inaugural season of Lincoln Financial Field, establishing the Eagles as one of the top revenue producing teams in the NFL.
Rowan was hired by CBS to develop a new Business Unit for CBS’s Radio division in the Philadelphia Market, overseeing the relationships/rights agreements with the Eagles, Philies, Flyers and Seventy-Sixers from 2004 before joining the Philadelphia Union in 2010.
Rowan and his wife, Celeste, have four children, Courtney, Drew, Maggie and Kylie.