PHILADELPHIA, November 28, 2016 – The National Lacrosse League (NLL), the largest men’s professional indoor lacrosse league in North America, today announced that it has partnered with Sportsrocket, a leading provider of custom media solutions to the sports industry, to continue its commitment to elevating the fan experience through digital programming. The League will now be able to more actively engage fans from around the globe through Sportsrocket and its sports media operating system, which enables streaming, video-on-demand, social highlights and video sharing. With this partnership, fans will be able to live-stream all NLL regular season and playoff games for the first time on NLLTV.com and native device apps, plus receive more highlights and shows than ever before.
“We’re excited to be working closely with the National Lacrosse League to help make their vision a reality,” said Brian Bedol, Founder and CEO at Sportsrocket, Inc. “We’re living in what is, no doubt, the most dynamic media environment in history, and, more than ever before, a league’s ability to engage its fans on every platform and device will be central to growing its fan base. I’m thrilled that NLL chose the Sportsrocket solution.”
The new OTT video platform will feature both paid and free content for fans. Paid subscriptions, which will go on sale November 29, 2016, include access to live, full-length, regular season games under three tiered options: a full-season pass for $34.95, single-team pass for $24.95, or single-game purchases for $4.95 each. This content will be available exclusively to paid subscribers during the live window of the game and for the first 24 hours thereafter. Special rates are also available for season ticket holders– $27.96 for full-season passes and $19.96 for single-team passes. All users, for free, will be able to view ad-supported content including: full-length games on-demand after 24 hours, highlights, short-form features and archive games and programs.
“In partnering with Sportsrocket, we’re investing in the future of sports entertainment,” said Nick Sakiewicz, Commissioner of the National Lacrosse League. “The last decade has seen a strong, transformative shift in the way fans are tuning in to watch games, highlights, sports analysis and other video on-demand content. By providing a digital platform that dedicates itself so strongly to the consumer experience, we’ll be able to provide our fans with the most action-packed, accessible and engaging content of the box lacrosse world.”
The Sportsrocket agreement is among several significant changes within the League, which started in early 2016 with the appointment of new League Commissioner. Subsequently at the corporate level, the League also initiated a major relocation of its corporate headquarters to the Philadelphia area, hired several core executives, and engaged third-party organizations to help ramp up branding efforts and enhance how the league communicates with its fans.
To stay connected to your team, the latest scores and developments in the National Lacrosse League, please visit: https://twitter.com/NLL.
About the National Lacrosse League
The National Lacrosse League (NLL) is North America’s premier professional indoor lacrosse league. Founded in 1986, the NLL ranks third in average attendance for pro indoor sports worldwide, behind only the NHL and NBA. The League is comprised of nine franchises across the United States and Canada: Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, New England Black Wolves, Rochester Knighthawks, Saskatchewan Rush, Toronto Rock and Vancouver Stealth. The 2017 NLL regular season, commemorating the League’s 31st year, opens on Thursday, December 29 when the Rochester Knighthawks take on the Toronto Rock at Blue Cross Arena. For more information, visit NLL.com and find the NLL on Facebook, Instagram and Twitter.
About Sportsrocket, Inc.
Sportsrocket, founded by sports media entrepreneur Brian Bedol, is a digital media company setting new industry standards as it provides sports fans access to live games, events, highlights and shows whenever they want, on the best screen available. Using an innovative approach based on a proprietary digital media operating system, Sportsrocket works with leagues, teams, publishers and rights-holders, including Big Ten Network, PGA Tour, Scout Media, AS Roma and the National Lacrosse League, to create integrated solutions for production, distribution, management and monetization of sports media across all platforms, including OTT. For more information, please visit Sportsrocket’s website, and keep up with the company’s latest news and achievements via social media on Facebook and Twitter (@Sportsrocket).
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