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Nll Announces Second United States National Television Partner

09/05/2001, 1:34pm EDT
By National Lacrosse League

The National Lacrosse League has announced its second national television partner in the United States. HDNet, the world's only all-high definition national television network, debuts on Thursday, September 6th on DIRECTV, channel 199. HDNet will carry a variety of sports and entertainment programming.

In addition to the National Lacrosse League, the network will carry games and events from the National Hockey League, Major League Baseball, and the U.S. Olympic Committee.

HDNet will carry 34 NLL games during the upcoming season. The
schedule of NLL games to be carried on HDNet will be released at a later date. HDNet is the second United States network to enter into a national broadcast agreement with the NLL. Last month, the League announced a partnership with the CNN/Sports Illustrated Network. CNN/SI will carry 23 live NLL games during the upcoming 2001-2002 season, which starts in November.

"We are excited to be a part of HDNet," said Commissioner Jim Jennings. "The new high definition channel has already carved out a great lineup of programming. We are pleased to join the National Hockey League, Major League Baseball and the U.S. Olympic Committee in providing programming for HDNet. We believe the NLL will be a great fit for the new network's audience."

Founded by Dallas Mavericks owner Mark Cuban and Philip Garvin, HDNet will carry a 16 hour-per-day, seven day-per-week schedule of sports and entertainment programming, all broadcast in high definition. In addition to sports, HDNet will feature a variety of live and taped special events, concerts, documentaries, music videos and movies. HDNet will be available to all DIRECTV customers at no additional monthly programming cost. DIRECTV is the nation's leading digital satellite television service provider with more than ten million customers.

"I believe our viewers will really take to the National Lacrosse League," said Cuban. "The action is fast-paced, and it will provide a unique experience in high definition television. We welcome the NLL to our new family of sports and entertainment programming on HDNet."

The League expects to announce the details of its national television package for Canada in the coming days.

The National Lacrosse League is North America's top professional indoor lacrosse league. The NLL plays a sixteen-game regular season schedule in thirteen of North America's top markets. The League's membership consists of the Philadelphia Wings, Toronto Rock, New York Saints, New Jersey Storm, Washington Power, Buffalo Bandits, Montreal Express, Vancouver Ravens, Ottawa Rebel, Calgary Roughnecks, Rochester Knighthawks, Albany Attack and the Columbus Landsharks.

The teams play in the same state-of-the-art facilities used by the National Hockey League and the National Basketball Association. The regular season runs from November until April. The League's average attendance for the 2001 season was just under 9,000 fans per game. During that season, the Toronto Rock drew two sellout crowds in excess of 19,000 fans to the Air Canada Centre. NLL Games are nationally broadcast on CNN/Sports Illustrated and HDNet, the world's only all-high definition national television network.

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