In a nod to pre-historic Colorado history, Kroenke Sports Enterprises has named its new National Lacrosse League team the Colorado Mammoth.
Against the backdrop of a massive mammoth skull at the Denver Museum of Nature and Science, Colorado Mammoth Team Captain Gary Gait unveiled the team's new logo - a stylized word treatment in which the first "M" in the word curves into a set of tusks.
Colorado Mammoth Logo
"Like the mammoth that roamed this area thousands of years ago, our team has migrated to Colorado, found itself a home and an exciting new identity," said Steve Govett, Colorado Mammoth president and general manager. "We couldn't be happier and we're ready to play." Kroenke Sports bought the former Washington Power. The team's new season in Denver will begin in December.
"The fact that the mammoth is a Colorado native from pre-historic times adds a mythical feel to the name," said Tom Philand, senior vice president, marketing and corporate sponsorship, Kroenke Sports. "The opportunities for marketing this type of kid and fan-friendly identity are as big as the name implies."
The team's mammoth identity took on a life of its own following the discovery of mammoth fossils late this summer at a construction site just south of Denver. The Ice Age creature, weighing up to six tons and standing as tall as 14-feet, inhabited the area of present day Denver nearly 17,000 years ago.
"The name and logo lend themselves to so many variations on all things gigantic - including references to player talent, ticket packages or retail application," said Kelley Kocher, senior creative director, Kroenke Sports. "When we say the team is 'Gonna Be Huge,' we believe it." Kocher oversaw development of the logo and team jersey by Adrenalin Design Group. Team jerseys will be unveiled at a later date.
"This announcement caps what has been a very exciting year for Kroenke Sports," said Kroenke Sports Executive Vice President David Ehrlich. "Our acquisition of an NLL team now gives us four very exciting properties all playing at Pepsi Center. We can't wait for the Mammoth to take the field."
Kroenke Sports Enterprises owns and operates the Pepsi Center arena, NLL Colorado Mammoth, NHL Colorado Avalanche, NBA Denver Nuggets, and is a partner in the AFL Colorado Crush, Shell Grand Prix of Denver and other regional concert and entertainment venues.