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Positive Impact Wows Fans With "Poncho Zone"

01/08/2003, 12:01pm EST
By National Lacrosse League


The hometown team has just scored - you stand up and cheer - suddenly you're pelted by confetti, water guns, and a loud gong! A Nickelodeon stunt? A Gong Show skit? Mardi Gras? No, you're in "The Poncho Zone" and you paid to be there!

There's a time-out during the first quarter of a New Jersey Storm pro lacrosse game at the Continental Airlines Arena. A lucky prize row is announced and free AMC movie passes are given out to everyone in the row - complete with a healthy dose of popcorn dumped from the upper deck and the customary water blast.

"The Poncho Zone", the brainchild of the New Jersey Storm pro lacrosse team and its management company Positive Impact, was designed to create a truly unique in-arena experience for Storm fans. "Poncho Zone" ticket holders are given a plastic yellow poncho to wear and a disclaimer. "We alert the fans that if they're worried about a mess - don't sit here! If you want to have a great time, put one on and stay alert. People really have fun," says Allyson Rowe, Positive Impact's Promotion Manager and supervisor of the "Poncho Zone".

Shortly after donning their ponchos, fans in the zone are treated to a whipped cream eating contest, a shower of toilet paper, a "Poncho Factor" pigs feet eating contest (where first prize is $50 cash and four free tickets), Thunder Sticks, kazoos, and interaction with the Storm Dance Team and Mascot. More mayhem and skits are promised at each home game and "the fans can expect.the unexpected" says Rowe.

The New Jersey Storm, in their second season in the indoor National Lacrosse League, will play seven more home dates at the Continental Airlines Arena on: January 10th, January 19th, February 6th, February 28th, March 15th, March 23rd, and April 13th. The Storm already positioned themselves as revolutionary this year by signing female goaltender Ginny Capicchioni to the team, the first woman in major men's professional team sports history. Tickets for "The Poncho Zone" and all seating locations can be obtained by calling 1-866-NJ STORM (1-866-657-8676), at the Continental Airlines Arena box office or any Ticketmaster location, or online via Ticketmaster.com.

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