Edmonton Rush Owner Bruce Urban has announced that the club has entered into a partnership with UFC champion Randy Couture. As part of the deal, Couture will make an appearance at a Rush game during the 2010 season, and two lucky fans will win a three-day training camp at the Extreme Couture training center in Las Vegas.
UFC legend Randy Couture (left) & Edmonton Rush owner Bruce Urban shake on their new partnership.
Edmonton Rush Owner Bruce Urban announced that the club has entered into a partnership with five-time world champion and UFC Hall of Fame member Randy "The Natural" Couture.
Urban and Couture made the arrangement official in Las Vegas where Couture lives and trains. As part of the sponsorship deal, Couture will make an appearance at a future Rush game during the 2010 National Lacrosse League regular season and two lucky fans will win a three-day training camp at the Extreme Couture training centre in Las Vegas.
Throughout the upcoming NLL campaign, the Rush will sport Extreme Couture logos on their game shorts, and for his upcoming fights, Couture will wear a Rush logo on his fight shorts. Couture's next fight is slated for UFC 109 on Feb. 6, 2010 at the Mandalay Bay when he is expected to face fellow Hall of Fame member Mark "The Hammer" Coleman.
"I am unbelievably thrilled to be joining forces with the greatest mixed martial arts fighter of all time," stated Urban. "I see a tremendous tie-in between the fans of the Rush and the fans of MMA and there is no better fighter in the world to be associated with than Randy Couture."
"His intensity, will to win, skill, and aggression are the qualities I want from our players, and it is also a great opportunity for the Rush to co-brand with such a world-renown name as Randy Couture and Extreme Couture."
The new partnership begins this week as Rush Captain Chris McElroy and all-star transition player Brodie Merrill start a training camp at Extreme Couture, the home base of Couture and several other fighters including former UFC light heavyweight champion and The Ultimate Fighter star Forrest Griffin plus Canada's own John Alessio.
"I'm very excited about the opportunity to train with Randy Couture--he is one of the greatest athletes in the world today not to mention an amazing coach and trainer as well," noted McElroy.
McElroy and Merrill will take part in the training camp this week, and next week, Rush veterans Jimmy Quinlan and Ryan McNish will make the trip to Las Vegas for a series of sessions at Extreme Couture.
"This will be an incredible experience to train alongside Randy Couture and the big-name fighters who represent Extreme Couture," added Merrill. "It should be amazing to be in that atmosphere for an unreal week of training."
The Rush starts the 2010 season on the road Jan. 15, 2010 against the Washington Stealth in Everett, Washington, while the first home game is set for Jan. 23 at Rexall Place against the Buffalo Bandits.