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NLL announces strategic partnership with United Entertainment Group

11/05/2012, 2:30pm EST
By NLL.com

Global entertainment marketing agency to showcase NLL

The National Lacrosse League has announced a strategic partnership with United Entertainment Group (UEG), a global leader in entertainment marketing.  UEG, on behalf of the NLL, will seek to explore opportunities for NLL players and teams in the brand, media and entertainment space including television and digital platforms.

“As a marketer and a former lacrosse player, I have a tremendous appreciation for the opportunity that the NLL brings to the market”, said Jarrod Moses, President & CEO of United Entertainment Group.  “From a brand, entertainment and social media point of view, we look forward to working with the NLL to not only define and own the space but to bring this lifestyle phenomenon to the masses."

“We are excited to announce this partnership with United Entertainment Group”, said National Lacrosse League Commissioner George Daniel.  “Jarrod Moses and his talented staff will take the lead in presenting the great personalities and lifestyles of the NLL to filmmakers, television producers and other decision makers within the entertainment industry.”

UEG is a global marketing agency whose body of work has often been referred to as the cornerstone of the branded-entertainment industry. UEG is entrusted with creating and managing premier programs for some of the world’s most well-known marketers, including Frito-Lay, Procter & Gamble and AT&T.

About United Entertainment Group (UEG):

United Entertainment Group is a global, full-service entertainment marketing solution, serving global brands seeking to engage consumers through film, television, music, and celebrity platforms. UEG's body of work has often been referred to as the cornerstone of the branded-entertainment industry – creatively bridging the gap between Madison Avenue and Hollywood. UEG is an independent agency, created as a joint venture with Hollywood powerhouse United Talent Agency.

About the National Lacrosse League (NLL):

The National Lacrosse League (NLL) is North America's professional indoor lacrosse league, featuring the best lacrosse players in the world. Founded in 1987, the league opens its 27th season on January 5, 2013. Average game attendance typically averages 10,000 fans per game. The NLL has nine teams playing in major markets of the United States and Canada: Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Edmonton Rush, Minnesota Swarm, Philadelphia Wings, Rochester Knighthawks, Toronto Rock and Washington Stealth. NLL games are televised nationally on CBS Sports Network. For more information, visit the official website of the National Lacrosse League at NLL.com.

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