Philadelphia, PA (November 26, 2025) – The National Lacrosse League (NLL) today announced a new partnership with StubHub, naming the global ticketing leader the Official Direct Issuance and Fan Marketplace Partner of the NLL.
The multi-platform agreement positions StubHub as the League’s preferred discovery and resale partner, connecting fans across North America to the excitement of the NLL as it strives to become The Next Major League™ in North America.
“This partnership is about access and inclusion,” said Kurt Hunzeker, NLL Executive Vice President, Commercial Operations. “StubHub’s digital innovation and consumer reach perfectly align with our young, diverse fan base and our vision to make NLL action easier than ever to experience live.”
Through the collaboration, StubHub will power a unified fan experience across NLL.com, team sites, and digital campaigns while appearing in linear and streaming broadcasts on TSN and ESPN. The brand will headline the official start of the 2025-26 NLL season – StubHub NLL Faceoff – and feature across arenas and social platforms through activations like the weekly StubHub NLL Power Rankings. 
“The NLL is one of the most dynamic and digitally engaged leagues in sports,” said Mario Bauduin, Head of Emerging Sports at StubHub. “We’re thrilled to bring our marketplace, data, and technology to NLL fans, expanding access and reimagining how people discover and experience the game. Together, we’re making it easier for every fan to be part of the action.”
StubHub will also spotlight NLL tickets across its global ecosystem, reaching more than 125 million visitors worldwide. The partnership includes shared data insights to help optimize ticketing, pricing, and fan engagement strategies, while offering fans an easier, more flexible way to attend NLL games throughout the season.
With 14 franchises across the U.S. and Canada and record audience growth on TSN and ESPN during the 2024-25 season, the NLL continues to emerge as one of North America’s fastest-rising professional leagues.
The National Lacrosse League (NLL) is North America’s largest professional lacrosse league and welcomed more than 1 million fans for the third consecutive year during the 2024-25 season. Founded in 1986, the NLL is comprised of 14 franchises across Canada and the United States, and recently unveiled its largest brand campaign ever, “Welcome to The Next Major League™” and introduced its comprehensive grassroots initiative, NLL UnBOXed™, that will expand the League’s footprint to 60 communities across North America by 2028. For the latest scores and developments in the National Lacrosse League, please visit: NLL.com and find the NLL on Facebook, Instagram, X, YouTube and TikTok. Games are available live and streaming on TSN, TSN+, the ESPN family of networks, ESPN+, and NLL+.
StubHub (NYSE: STUB) is a leading global secondary ticketing marketplace for live events. Through StubHub in North America and viagogo internationally, StubHub services customers in over 200 countries and territories, supporting over 30 languages and accepting payments in over 45 currencies – from sports to music, comedy to dance, festivals to theater. StubHub offers a safe and convenient way to buy or sell tickets to live events across the world for memorable live experiences.
For all NLL media inquiries and interview requests, please contact: Meghan O’Donnell and Samantha Ward, National Lacrosse League, [email protected].
