National Lacrosse League and Warrior Sports/New Balance Enter into Three-Year Partnership
NLL joins with premier sporting goods manufacturer;
Players equipped with stick handles and heads League-wide
PHILADELPHIA, December 15, 2016 – The National Lacrosse League (NLL), the largest men’s professional indoor lacrosse league in North America, today announced that it has partnered with Warrior Sports, a division of New Balance and one of the sporting goods industry’s premier manufacturers, in an agreement that will span the 2017-2019 seasons. As a key part of the partnership, Warrior will provide the NLL with stick handles and heads, as well as full equipment for players across nine teams in the United States and Canada.
“The NLL consistently puts out an outstanding lacrosse product featuring many of the top athletes in the world. As an industry leader in lacrosse, we at Warrior are excited to be partnering with such an exceptional and innovative organization,” said John Gregory, Director of Marketing at Warrior Sports. “The rapid growth and momentum the NLL is experiencing is great for the game, and we are extremely proud to help support their continued success with cutting-edge, best-in-class product.”
Warrior Sports, recognized as one of the sporting goods industry’s top manufacturers of high-performance equipment, footwear and apparel for lacrosse and hockey athletes, provides gear for players of all ages and abilities. Their products are backed by prominent players within the sport, including: Calgary Roughnecks forward Wesley Berg, Colorado Mammoth forward Callum Crawford, and Saskatchewan Rush forward and 2015 NLL Champion’s Cup Finals Most Valuable Player Mark Matthews.
“Warrior/New Balance are world class brands that we are honored to welcome to our growing family of marketing partners,” said Nick Sakiewicz, Commissioner of the National Lacrosse League. “This strategic partnership along with others we have recently announced are aimed at growing the game of lacrosse at all levels. As our teams kick off another exciting season, they will come dressed in the best high performance footwear and apparel, wielding solid, choice equipment that allows them to play to their absolute best ability.”
In 2016, the League underwent significant developments in order to nurture its commitment to thrive and continue to provide its audience with action-packed entertainment. Among recent changes included the appointment of a new League Commissioner, a major relocation of its corporate headquarters to the Philadelphia area, and new executive hires and strategic partnerships to enhance the overall fan experience.
To stay connected to your team, the latest scores and developments in the National Lacrosse League, please visit: https://twitter.com/NLL.
About the National Lacrosse League
The National Lacrosse League (NLL) is North America’s premier professional indoor lacrosse league. Founded in 1986, the NLL ranks third in average attendance for pro indoor sports worldwide, behind only the NHL and NBA. The League is comprised of nine franchises across the United States and Canada: Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, New England Black Wolves, Rochester Knighthawks, Saskatchewan Rush, Toronto Rock and Vancouver Stealth. The 2017 NLL regular season, commemorating the League’s 31st year, opens on Thursday, December 29 when the Rochester Knighthawks take on the Toronto Rock at Blue Cross Arena. For more information, visit NLL.com and find the NLL on Facebook, Instagram and Twitter.
About Warrior Sports/New Balance
Headquartered in Warren, Michigan, Warrior is recognized as a premier manufacturer of innovative, high performance, cutting-edge equipment, footwear and apparel for lacrosse and hockey athletes of all ages and abilities. Founded in 1992 by former champion lacrosse player David Morrow, Warrior is dedicated to a core set of principles: technical superiority, grassroots marketing, original and creative youthful expression and strong partnerships with retailers and suppliers. For more information please visit www.warrior.com.
