Philadelphia, PA (July 24, 2025) – The National Lacrosse League (NLL) announced today a new multi-faceted partnership with Jostens, naming the company the “Official Championship Ring of the NLL” and its Jostens Renaissance program an official partner of NLL UnBOXed™, the League’s grassroots, school-based initiative that expanded the NLL’s activation footprint to 36 communities across North America.
Jostens, renowned for crafting championship rings across major sports leagues, has an extensive history with the NLL, including designing the 3-time defending NLL champion Buffalo Bandits’ rings for the past two seasons. As part of the new partnership, Jostens will continue to commemorate future NLL champions with customized rings that honor the League’s highest achievement and heritage.
“The National Lacrosse League is honored to cement its partnership with Jostens, whose craftsmanship and legacy of excellence are a perfect match for commemorating our champions and the history they create,” said Kurt Hunzeker, NLL Executive Vice President, Commercial Operations. “With the inclusion of Jostens Renaissance in NLL UnBOXed, we’re expanding our grassroots reach by bringing powerful leadership and character-building tools to students and educators across North America.”
“Jostens is incredibly excited to partner with the National Lacrosse League in helping them celebrate their championship teams with the honor of designing their championship rings,” said Ryan Ford, VP of Jostens Pro Sports Sales. “We are equally as excited to support their grassroots efforts in developing the future of their league with a focus on leadership and character development in schools. We are so impressed with the excitement they have generated for their league.”
The Jostens Renaissance program is provided as a resource to schools that partner with Jostens, now giving all NLL UnBOXed™ participating schools full access to this proven framework focused on uplifting school culture and climate beginning with the 2025-26 academic year. Valued at $38,000 per school, the program provides educators with a customizable set of tools to promote positive school culture and character development. Resources include The Green Room professional learning series, the project-based Leadership Curriculum, and The Harbor by Jostens video series with discussion guides.
Jostens joins KéLó, The Game, and Powell Lacrosse as a founding partner of NLL UnBOXed™, solidifying a powerful group of brands dedicated to growing box lacrosse throughout North America.
About the National Lacrosse League
The National Lacrosse League (NLL) is North America’s largest professional lacrosse league and welcomed more than 1 million fans for the third consecutive year during the 2024-25 season. Founded in 1986, the NLL is comprised of 14 franchises across Canada and the United States, and recently unveiled its largest brand campaign ever, “Welcome to The Next Major League™” and introduced its comprehensive grassroots initiative, NLL UnBOXed™, that will expand the League’s footprint to 60 communities across North America by 2028. For the latest scores and developments in the National Lacrosse League, please visit: NLL.com and find the NLL on Facebook, Instagram, X, YouTube and TikTok. Games are available live and streaming on TSN, TSN+, the ESPN family of networks, ESPN+, and NLL+.
About Jostens
Jostens is a trusted partner in the academic and achievement channel, providing products, programs and services that help its customers celebrate moments that matter. The company’s products include yearbooks, publications, jewelry and consumer goods that serve the K-12 educational, college and professional sports segments. Founded in 1897 and based in Minneapolis, Minn., Jostens is owned by Platinum Equity and can be found online at www.jostens.com.
For all NLL media inquiries and interview requests, please contact:
Meghan O’Donnell and Samantha Ward, National Lacrosse League, at [email protected]
