Privacy Policy

Last Updated and Effective Date – January 8, 2026

INTRODUCTION AND SCOPE

The National Lacrosse League, Inc. (collectively, the “NLL,” “we,” “our,” “us”) is committed to protecting the privacy and confidentiality of the personal information entrusted to us by the users of its website and services (collectively “Users” and individually a “User”, or “you” or “your”, as appropriate).

This Privacy Policy describes the manner in which the NLL uses information in operating our websites, our mobile and other apps, including our streaming platform (“NLL+”) and any other online service that displays or provides an authorized link to this Privacy Policy (collectively, our “Services”).

Please note that this Privacy Policy does not apply to the websites, apps, or services of any of the Member Clubs of the National Lacrosse League (“Member Clubs”), which are governed by the individual privacy policies of the Member Clubs. We encourage you to visit the privacy policies of the Member Clubs with which you interact.

By using our Services, you consent to the practices described in this Privacy Policy and the Website and NLL+ Terms of Use. If you have any questions about this Privacy Policy, please contact us at https://www.nll.com/contact/ (and type “Privacy” in the subject line) or as described under Contact Us below.

WHAT IS PERSONAL INFORMATION?

For the purposes of this Privacy Policy, the term “personal information” means any information about an identifiable individual, such as name, address and other information pertaining to such individual’s identity. The types of personal information we collect about you will depend on your interactions with us and are described in more detail below.

INFORMATION WE COLLECT AND RECEIVE

We collect personal information directly from you when you interact with us or use the Services. We collect different types of personal information, in different ways, depending on how you interact with our website and which Services you use.

Information You Provide Directly. We receive the information you choose to provide when using our Services. You may visit and enjoy many areas of the NLL website without disclosing any personal information. However, some Services require you to share some personal information in order to function properly. For example, when you register for our Services, create an account to stream live games and on-demand content on NLL+, sign up to receive electronic or other marketing communications, enter a contest or sweepstakes, communicate with customer service, or complete a questionnaire you may be asked to provide information about yourself including, but is not limited to:

• Your first and last name, username, company name, mailing address, zip code, phone number, gender, date of birth, email address, mobile phone number, favorite Member Club and Member Club player(s), a photograph, and/or information about your use of our Services.
• If you use a “share with a friend” or “invite a friend” feature on our Services, we may collect your name and email address, as well as the name and email address of the recipient. We do not use the names or email addresses submitted in these circumstances for any purpose other than sending an email on your behalf, unless we obtain your consent or the recipient’s consent.

Information We Collect or Receive When You Use Our Services. We also may collect or receive information when you use our Services. We collect some of this information using cookies, web beacons, and other technologies. This information that we collect automatically may be combined with information that you provide us directly in order to personalize content and advertising based on your interests. Depending on how you access and use our Services, we may receive:

• Log information. This is information we automatically collect and store when you use our Services. It may include, for example:
  • Information about your interactions with our Services, including the content you view, the products you bid on or purchase, the amount of time spent on our Services, the date on which you accessed our Services, and information in cookies and similar technologies.
  • Information about how you access our Services, including your browser or operating system, your Internet Protocol (“IP”) address, and the websites you visit before and after visiting our Services.
• Device information. This is information we collect and store concerning the device you use when you access our Services. (Note that by “device,” we mean anything you use to access our Services.) Device information may include, for example:
  • The type of device you are using (e.g., your particular brand of phone or tablet);
  • Certain device identifiers which may be unique to your device; and/or
  • Your Internet service provider.
• Location information. This information may include specific location information drawn from your device’s GPS, Bluetooth, or WiFi signals, including information about nearby WiFi networks, location beacons, and cell towers. We receive this information when you use location-enabled services that we offer, and also when you use certain location-based informational, marketing, or public service applications that we or other parties offer.
• Information from third-party sources. We may receive additional information about you from Member Clubs and our business partners, as well as receive information about you that is publicly or commercially available, and we may combine that with the information we have collected or received about you in other ways. Also, we receive information about you when you choose to connect with social networking services while using our Services. Learn more about social networking services here:
  • Facebook
  • Google
  • Instagram
  • X (formerly Twitter)
  • TikTok
  • YouTube

HOW WE USE THE INFORMATION WE COLLECT OR RECEIVE

We use the information we collect and receive for the following purposes:

• To provide our Services. We use the information we collect or receive to provide you with the Services you use or request. For example, we use this information to:
  • Create accounts;
  • Process transactions;
  • Provide technical support and respond to user inquiries;
  • Administer your participation in our contests, sweepstakes, fantasy or interactive games, or other promotions;
  • Notify you about updates to our Services or send other communications that are relevant to your use of our Services; and
  • Enhance our ability to detect and prevent fraud and potentially illegal activities in connection with our Services and otherwise enforce our Terms of Service.
• To improve our operation and Services. We may also use the information we collect or receive to provide content you may find relevant and interesting and to maintain and upgrade our operations and our Services. For example, we may use this information to:
  • Solicit input and feedback about our Services;
  • Identify and address technical issues on our Services; and
  • Customize your experiences based on location information or your online activities, including the content you view, the products you bid on or purchase, other Services of ours you use, and other information we collect or receive.
• Advertising and Marketing. We may use information you provide us to send you electronic and other marketing communications that may be tailored to your preferences and interests, as permitted by applicable law. We also use the information we collect and receive to provide ads for our Services and certain third-party services and to send you promotional communications. For example, we may use this information:
  • To show you ads (on and off our Services, including on third-party social media services) based on location information or your online activities, including the content you view, the products you bid on or purchase, the other Services of ours that you use, and other information we collect or receive.
  • To send you electronic and other marketing messages about the NLL, Member Clubs, or other third-party business partners that may be tailored to your preferences and interests – for example, content related to your favorite Member Club. Please see below the Your Choices section in connection with promotional messages.

We also may use the information we collect and receive for other purposes that may be described to you at the point of collection or for which you provide your consent.

There is no contractual or statutory obligation for you to provide personal information. If you do not provide personal information, we will not be able to provide certain products or services to you.

HOW WE SHARE THE INFORMATION WE COLLECT OR RECEIVE

We may share information that we collect or receive with third parties when we have your consent or as described below.

We may share information with the following types of third parties:

• Member Clubs. We may share information about you with our Member Clubs, including your contact information, demographic information, and information about your interactions with the NLL (for example, whether you are also registered for NLL+), and our Member Clubs may use this information for their own purposes including: providing you with special offers, promotional materials, and other information that may be relevant to you, improving their products and services, and performing internal analysis. Where required by applicable law, we will seek your consent before sharing your information with the Member Clubs for promotional purposes. Please note that Member Clubs’ websites and services are not controlled by the NLL and are subject to their own individual privacy policies. We are not responsible for the privacy practices of Member Clubs.
• Our affiliates. We may share information with current and future “affiliates”, a term that includes our parent and subsidiary companies, joint venture partners, or other companies we control, are controlled by, or with which we are under common control.
• Our service providers. We may provide information about you to service providers that perform certain functions or services on our behalf (for example, hosting our Services, storing our data, fulfilling orders, providing products and services, managing databases, performing analyses, administering our contests and sweepstakes, collecting location data, providing location-based services, processing credit card payments, providing customer service, or sending communications for us). These companies are contractually limited in the ways in which they may use this information.
• Operational partners. We partner with third parties to operate certain of our Services. From time to time, in accordance with applicable laws, we may provide information about you to these operational partners to use for their own purposes.
  • While these operational partners may use information about you to operate the Services, you should presume that these operational partners may use your information for their own purposes in accordance with their respective privacy policies.
• Business partners. With your consent, we may share information about you with other select business partners that are not service providers, such as our sponsors, other retailers, and broadcast partners, so that they can provide you with special offers, promotional materials, and other materials that may be of interest to you.
  • These other business partners are expected to protect the confidentiality, integrity, and security of any information we share with them. However, we are not responsible for the privacy practices of our business partners, which may use your information for their own purposes.

• Other parties in response to legal process or  appropriate governmental authorities. We or our service providers may disclose your information — including the contents of your communications — to other parties when required or permitted by applicable law, such as when we have a good faith belief that:
  • Doing so is necessary to respond to lawful governmental requests or legal process (for example, a court order, search warrant, or subpoena);
  • The information is relevant to a crime that has been or is being committed;
  • An emergency exists that poses a threat to your safety or the safety of another person or persons; or
  • Doing so is necessary to protect our rights or property or to enforce our Terms of Service.
• Other parties in connection with certain business transactions. In the event that the ownership of the NLL (or any portion of our assets) changes as a result of a merger, acquisition, or in the unlikely event of a bankruptcy, your information may be transferred to another entity. If such a transaction occurs, we will notify you in an update to this Privacy Policy or through another appropriate means.

We also may share other information with third parties in a manner that does not identify particular users, including, for example, aggregated information.

THIRD PARTIES THAT PROVIDE CONTENT, ADVERTISING, OR FUNCTIONALITY ON OUR SERVICES

Some of the content, advertising, and functionality on our Services may be provided by third parties that are not affiliated with us. Such third parties include, for example:

• Content providers, which may operate contests, sweepstakes, fantasy or interactive games, or public forums on our Services;
• Retail and other companies (such as those that operate our Shop and Auctions Services and those that operate other Services), which may process transactions, provide customer service, and perform other related functions;
• Advertising providers, which help us and our advertisers provide ads (on our Services or elsewhere online) that are tailored to users’ interests and understand users’ response to those ads;
• Audience-measurement companies, which help us measure the overall usage of our Services and compare that usage to other online services;
• Social networking services (such as Facebook, Twitter, and Instagram), which enable you to log in to certain of our Services, to comment on content available on our Services, and to share things you find on our Services with your social network; and
• Mobile location analytics providers, which use location-specific data to facilitate the transmission of informational, marketing, and public service communications to you.

These and other third parties may collect or receive information about your use of our Services, including through the use of cookies, web beacons, and other technologies, and this information may be collected over time and combined with information collected on different websites and online services, including, for example, to deliver ads that are more relevant to you, both on and off our websites. Social networking services may be able to collect information about you, even if you do not click on or interact with their content on our Services or have an account with the social networking service.

Note that some of these companies participate in industry-developed programs designed to provide consumers with choices about whether to receive targeted ads. To learn more and to opt out of such targeted advertising from participating companies, please visit the websites of the

The third party social networking services with which we partner may notify your friends and other connections, both on our Services and on the social networking services themselves, that you are a user of our Services or about your use of our Services. If you choose to access or make use of third-party social networking services, we may receive information about you that you have made available to those social networking services, including information about your friends and other contacts on those social networking services. We may use the information pursuant to this Privacy Policy, but the main purpose for our use is to enhance your personal and social experience on our Services. For example, we might show you content that is popular among your friends or connections on a social networking service or provide you with a snapshot of the responses of your friends and other connections to that content.

You also may be able to link an account from a social networking service to an account through our Services. This may allow you to use your credentials from the other site or service to sign in to certain features on our Services. If you link your account from a third-party site or service, we may collect information from those third-party accounts, and any information that we collect will be governed by this Privacy Policy.

COOKIES, WEB BEACONS, AND OTHER TECHNOLOGIES

Our Services use online technologies called “cookies” and “web beacons,” as well as other local storage technologies that collect certain information about you by automated means.

Cookies and Other Local Storage Technologies

Generally speaking, “cookies” are text files that are placed in your device’s browser, and that can be used to help recognize your browser across different web pages, websites, and browsing sessions. Your browser or device may offer settings related to cookies. For example, you may be able to configure your browser not to accept cookies or to notify you when a cookie is being sent. For more information about whether these settings are available, what they do, and how they work, visit your browser or device’s help material. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device. If you decide not to accept cookies from us, you may not be able to take advantage of all of the features of the Services.

Our Services may use cookies or other local storage technologies in combination with other information about you to enhance and personalize your experience on our Services (or elsewhere online), including:

• to help authenticate you when you use our Services;
• to remember your preferences and registration information;
• to enable a shopping cart;
• to present and help measure and research the effectiveness of our Service, advertisements, and email communications (by determining which emails you open and act upon); and
• to customize the content and advertisements provided to you through our Services and on other websites and services you visit.

With respect to analytics cookies, we use third-party analytics services on our Website, such as those of Google Analytics. To learn more about Google Analytics and how to opt out, visit: https://policies.google.com/technologies/partner-sites and https://support.google.com/analytics/topic/2919631.

Web Beacons

Web beacons are small pieces of code placed on Web pages, videos, and in emails that can communicate information about your browser and device to a server. Beacons can be used, among other things, to count the users who visit a Web page or read an email, or to deliver a cookie to the browser of a user viewing a Web page or email.

“DO NOT TRACK” SIGNALS

Some web browsers may transmit “do not track” signals to the websites and other online services with which the browser communicates. There is no standard that governs what, if anything, websites and online services should do when they receive these signals. We currently do not take action in response to these signals. If and when a standard for responding is established, we may revisit our policy on responding to these signals.

YOUR CHOICES

You have a number of choices about how we handle information we collect or receive about you.

• Email. At any time, you may opt out of receiving future promotional email communications from us by clicking the “Unsubscribe” link in the footer of promotional email communications and updating your preferences. Please note that we may continue to send you transactional or service-related emails regarding your account.
• SMS and MMS. At any time, you may opt out of receiving promotional SMS and MMS messages (i.e., text messages) from us by replying “STOP” to any message, which is free of charge. Please note that we may respond to your opt-out request with a message confirming that you have successfully opted out.
• Direct Mail. At any time, you may opt out of receiving direct mail communications from us (for example, Shop catalogs) by sending a request to unsubscribe from our direct mail list at https://www.nll.com/contact/, and writing “Unsubscribe” in the subject line.
• Disclosure of Personal Information to Third Parties. At any time, you can opt out of having your personal information shared with third parties for those third parties’ direct marketing purposes by filling out the following form: https://www.nll.com/contact/. Please write “Privacy” in the subject line and include your first name, last name, and email address in the body of the email. You may also contact us as set out in the Contact Us section below.
• Tailored Advertising. Some of the companies that provide advertising services on our Services may participate in industry-developed programs designed to provide consumers with choices about whether to receive tailored ads that are based on your online activities. To learn more and to opt out of such targeted advertising from participating companies, please visit the websites of the
• Location Information. If you use location-enabled services or applications covered by this privacy policy, you may be provided with an opportunity to opt out of having your location information collected and/or used for certain purposes. However, if you exercise such an opt-out option you may not be able to enjoy all of the functionalities offered by those services or applications. You also may able to limit the collection of your location information through the settings on your device.

SECURITY

We have adopted physical, technical, and administrative safeguards to help protect against theft, loss, misuse, and unauthorized access to or disclosure of the information we collect and receive. However, please note that no data transmission or storage can be guaranteed to be 100% secure. As a result, while we strive to protect your information and privacy, we cannot and do not guarantee or warrant the security of any information you disclose or transmit to our Services and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information, or any other disclosures out of our control.

Your online access to some of your information may be protected with a password that you select. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication (such as letters, phone calls, or email messages).

CHILDREN’S PRIVACY

The Website is not intended for use by children under the age of 13 and our Services do not knowingly collect, use, or disclose personal information from children under the age of 13 without prior parental consent, except as permitted by the Children’s Online Privacy Protection Act (“COPPA”) or other applicable law.

THIRD PARTY LINKS

Our Services may contain links to other sites that we do not own or operate. Also, links to our Services may be featured on third party services on which we advertise. Except as described in this Privacy Policy, we will not provide any of your personal information to these third parties without your consent. We provide links to third party services as a convenience to our users. These links are not intended as an endorsement of or referral to the linked services. The linked services should have separate and independent privacy statements, notices, and terms of use, which we recommend you read carefully. We do not have any control over such services, and therefore we have no responsibility or liability for the manner in which the entities that operate such linked services may collect, use, disclose, secure, or otherwise treat your information.

NLL STORE

We will not collect any of your payment information. However, NLL products are made available to be purchased on a third party website, and like other third party links this third party website has its own privacy statement, notices, and terms of use, which we recommend you read carefully.

RETENTION, ACCESS, UPDATE, OR CORRECTING INFORMATION

We keep your personal information for such period as is reasonably necessary to meet the purposes for which it was collected or to comply with any legal requirements, including statutory retention periods. When your personal information is no longer required for a specific purpose or legal requirement, it will be securely erased from our records or made anonymous.

In accordance with applicable law, you may have the right to access, update, or correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law. If you would like to access, review, or update your personal information, please contact us at https://www.nll.com/contact/. Please write “Privacy” in the subject line and include your first name, last name, and email address in the body of the email. You may also contact us as set out in the Contact Us section below.

If your personal information is also held by a Member Club, please contact that Member Club directly to access, review, or update your personal information.

 
YOUR CALIFORNIA PRIVACY RIGHTS.

California residents have certain rights pursuant to the California Consumer Privacy Act (“CCPA”). You may also contact us as set out in the Contact Us section below. If you are not a California resident, this section does not apply to you.

1. Right to Know about the Personal Information Collected, Disclosed or Sold.

You have the right to request that NLL disclose the following information regarding the collection and use of your personal information during the last 12 months:

• The categories and specific pieces of personal information collected about you.
• The categories of the sources for the personal information collected about you.
• The business or commercial purpose for collecting or selling your personal information.
• Categories of third parties with whom we share personal information.
• If we sold or disclosed your personal information for a business purpose, (i) a list of the categories of personal information we have sold in the prior 12 months and (ii) a list of the categories of personal information we have disclosed in the prior 12 months.
• If we have not sold or disclosed your personal information in the preceding 12 months, we will disclose that upon request.

2. Right to Delete Personal Information Collected

You have the right to request that NLL delete any of your personal information collected from our Services. If it is necessary for NLL to maintain the consumer’s personal information in order to protect the security or functionality of our operations, to comply with legal obligations, or for certain other reasons, we will not delete your information.

3. Right to Opt-Out of the Sale of Personal Information

California residents may opt out of having their personally identifiable information shared with third parties for those third parties’ direct marketing purposes by filling out the following form: https://www.nll.com/contact/. Please write “Privacy” in the subject line and include your first name, last name, and email address in the body of the email.

4. Right to Non-Discrimination

We will not deny services, charge different prices, offer a different quality of service or otherwise discriminate against you for exercising these rights. Nothing in this section prohibits NLL from charging you a different price or rate, or from providing a different level or quality of goods or services to you, if that difference is reasonably related to the value provided to you by the use of your data. NLL may choose to offer you financial incentives directly related to the value of your personal information for the collection, sale, or deletion of your personal information.

INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION

The NLL’s headquarters is in the United States, and, regardless of where you use our Services or otherwise provide information to us, your information may be transferred to, maintained, and processed by the NLL, its affiliates, and our operational partners and service providers. Please note that U.S. privacy laws, regulations, and standards may not be equivalent to the laws in your country of residence and such information may be subject to lawful access by U.S. courts, law enforcement, and governmental authorities. By using our Services or by providing us with your personal information, you acknowledge and consent to this collection, transfer, storage, and processing of personal information to, in, and out of the United States. These jurisdictions may not provide levels of data protection that are equivalent to those of your home jurisdiction. In certain circumstances, foreign courts, law enforcement agencies or regulatory agencies may be entitled to access your personal information.

LEGAL BASIS FOR PROCESSING FOR EEA RESIDENTS

To the extent our activities are subject to international data protection laws that specify limited legal grounds to process your information, the legal bases for our processing activities are to perform our contract(s) with you; to meet our legal obligations; and for our legitimate business purposes, including to improve our operations and Services, detect and prevent fraud, and enforce our Terms of Service. We rely on your consent to send you direct marketing messages about our products, services and promotions and to deliver targeted advertisements to you, both on and off the Services. If you do not provide certain information to us, we may, in some circumstances, be unable to comply with our obligations or provide you with the services that you request. We will tell you about the implications of not providing certain information.

We retain personal information for only as long as we need it to provide the Services, for purposes described in this Privacy Policy, for our own administration and internal business purposes, and for any periods that are mandated by law, after which, we take steps to delete or anonymize information.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our privacy practices, so we encourage you to review this Privacy Policy periodically. If we make significant changes to this Privacy Policy, we will provide appropriate notice to you.

CONTACT US

If you have any questions about this Privacy Policy or our privacy practices, please contact us at https://www.nll.com/contact/ and select “Privacy” for the subject line or write to us at:

National Lacrosse League, Inc.

Attn: Privacy Officer

709 N 2^nd St., Suite 400 #1119

Philadelphia, PA 19123

[email protected]