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WK
1
Fri, Dec 2
6:00 pm ET
Wings
Thunderbirds
Sat, Dec 3
5:00 pm ET
Warriors
Rock
Sat, Dec 3
7:30 pm ET
FireWolves
Bandits
Sat, Dec 3
7:30 pm ET
Seals
Riptide
Sat, Dec 3
8:00 pm ET
Knighthawks
Swarm
Sat, Dec 3
8:30 pm ET
Mammoth
Rush
WK
2
Fri, Dec 9
8:30 pm ET
Desert Dogs
Panther City
Fri, Dec 9
10:00 pm ET
Rush
Seals
Sat, Dec 10
7:00 pm ET
Rock
Knighthawks
Sat, Dec 10
9:30 pm ET
Warriors
Roughnecks
WK
3
Fri, Dec 16
10:00 pm ET
Roughnecks
Warriors
Fri, Dec 16
10:30 pm ET
Panther City
Desert Dogs
Sat, Dec 17
7:00 pm ET
Bandits
Rock
Sat, Dec 17
7:00 pm ET
Wings
Swarm
Sat, Dec 17
7:00 pm ET
Knighthawks
FireWolves
Sat, Dec 17
7:30 pm ET
Thunderbirds
Riptide
Sat, Dec 17
8:00 pm ET
Mammoth
Panther City
WK
5
Fri, Dec 30
7:30 pm ET
Thunderbirds
Bandits
Fri, Dec 30
9:00 pm ET
Seals
Roughnecks
Sat, Dec 31
9:00 pm ET
Panther City
Rush
WK
6
Fri, Jan 6
10:30 pm ET
Wings
Desert Dogs
Sat, Jan 7
7:00 pm ET
Bandits
Swarm
Sat, Jan 7
7:00 pm ET
Panther City
Knighthawks
Sat, Jan 7
7:00 pm ET
Thunderbirds
FireWolves
Sat, Jan 7
7:30 pm ET
Rock
Riptide
Sat, Jan 7
10:00 pm ET
Roughnecks
Mammoth
Sat, Jan 7
10:00 pm ET
Warriors
Seals
WK
7
Fri, Jan 13
6:30 pm ET
FireWolves
Thunderbirds
Fri, Jan 13
9:00 pm ET
Rush
Mammoth
Sat, Jan 14
7:00 pm ET
Thunderbirds
Rock
Sat, Jan 14
7:00 pm ET
Panther City
Wings
Sat, Jan 14
7:30 pm ET
Swarm
Bandits
Sat, Jan 14
9:00 pm ET
Seals
Roughnecks
Sat, Jan 14
10:00 pm ET
Desert Dogs
Warriors
Sun, Jan 15
3:00 pm ET
Knighthawks
Riptide
WK
8
Fri, Jan 20
7:30 pm ET
Bandits
Knighthawks
Fri, Jan 20
10:30 pm ET
Warriors
Desert Dogs
Sat, Jan 21
7:00 pm ET
Rock
Wings
Sat, Jan 21
7:00 pm ET
Riptide
FireWolves
WK
9
Fri, Jan 27
6:00 pm ET
Knighthawks
Thunderbirds
Fri, Jan 27
7:00 pm ET
Bandits
Wings
Sat, Jan 28
7:30 pm ET
Bandits
Riptide
Sat, Jan 28
8:30 pm ET
Desert Dogs
Rush
Sat, Jan 28
9:00 pm ET
Rock
Roughnecks
Sat, Jan 28
9:00 pm ET
Seals
Mammoth
Sat, Jan 28
10:00 pm ET
Panther City
Warriors
WK
10
Fri, Feb 3
9:00 pm ET
Swarm
Mammoth
Sat, Feb 4
6:00 pm ET
Roughnecks
Thunderbirds
Sat, Feb 4
7:00 pm ET
Riptide
Rock
Sat, Feb 4
7:00 pm ET
FireWolves
Wings
Sat, Feb 4
7:30 pm ET
Knighthawks
Bandits
Sat, Feb 4
10:00 pm ET
Panther City
Seals
Sat, Feb 4
10:00 pm ET
Rush
Warriors
Sat, Feb 4
10:30 pm ET
Mammoth
Desert Dogs
WK
11
Fri, Feb 10
7:30 pm ET
Rock
Swarm
Fri, Feb 10
9:00 pm ET
Rush
Roughnecks
Sat, Feb 11
7:00 pm ET
Thunderbirds
Knighthawks
Sat, Feb 11
7:30 pm ET
FireWolves
Riptide
Sat, Feb 11
8:00 pm ET
Warriors
Panther City
Sat, Feb 11
9:00 pm ET
Mammoth
Roughnecks
WK
12
Fri, Feb 17
10:00 pm ET
Rush
Seals
Fri, Feb 17
10:00 pm ET
Roughnecks
Warriors
Sat, Feb 18
7:00 pm ET
Swarm
Rock
Sat, Feb 18
7:00 pm ET
Desert Dogs
FireWolves
Sat, Feb 18
7:30 pm ET
Wings
Bandits
Sat, Feb 18
8:00 pm ET
Mammoth
Panther City
Sun, Feb 19
1:00 pm ET
Riptide
Thunderbirds
WK
13
Fri, Feb 24
9:00 pm ET
Panther City
Mammoth
Fri, Feb 24
10:30 pm ET
Roughnecks
Desert Dogs
Sat, Feb 25
7:00 pm ET
FireWolves
Swarm
Sat, Feb 25
7:00 pm ET
Riptide
Knighthawks
Sat, Feb 25
8:00 pm ET
Warriors
Rush
WK
14
Fri, Mar 3
6:30 pm ET
Bandits
Thunderbirds
Sat, Mar 4
11:30 am ET
Riptide
Wings
Sat, Mar 4
4:00 pm ET
Desert Dogs
Seals
Sat, Mar 4
7:00 pm ET
Knighthawks
Rock
Sat, Mar 4
7:00 pm ET
Swarm
FireWolves
Sat, Mar 4
8:00 pm ET
Rush
Panther City
Mon, Mar 6
7:00 pm ET
Rock
Wings
WK
15
Fri, Mar 10
7:30 pm ET
Thunderbirds
Bandits
Fri, Mar 10
9:00 pm ET
Roughnecks
Mammoth
Sat, Mar 11
7:00 pm ET
FireWolves
Rock
Sat, Mar 11
7:30 pm ET
Wings
Riptide
Sat, Mar 11
8:30 pm ET
Seals
Rush
Sat, Mar 11
10:30 pm ET
Warriors
Desert Dogs
Sun, Mar 12
4:00 pm ET
Knighthawks
Swarm
WK
16
Fri, Mar 17
9:00 pm ET
Rush
Roughnecks
Fri, Mar 17
10:00 pm ET
Seals
Warriors
Sat, Mar 18
11:00 am ET
Swarm
Wings
Sat, Mar 18
6:00 pm ET
Rock
Thunderbirds
Sat, Mar 18
7:30 pm ET
Mammoth
Bandits
Sat, Mar 18
7:30 pm ET
FireWolves
Riptide
Sat, Mar 18
8:00 pm ET
Desert Dogs
Panther City
Sun, Mar 19
3:00 pm ET
Wings
Knighthawks
WK
17
Fri, Mar 24
8:30 pm ET
Seals
Panther City
Sat, Mar 25
7:00 pm ET
Thunderbirds
Wings
Sat, Mar 25
7:00 pm ET
Rock
FireWolves
Sat, Mar 25
7:30 pm ET
Swarm
Riptide
Sat, Mar 25
9:30 pm ET
Roughnecks
Rush
Sat, Mar 25
10:00 pm ET
Bandits
Seals
Sat, Mar 25
10:00 pm ET
Mammoth
Warriors
Sat, Mar 25
10:30 pm ET
Knighthawks
Desert Dogs
WK
18
Fri, Mar 31
7:00 pm ET
Riptide
Swarm
Fri, Mar 31
9:00 pm ET
Desert Dogs
Mammoth
Fri, Mar 31
10:00 pm ET
Roughnecks
Seals
Sat, Apr 1
7:00 pm ET
Bandits
Rock
Sat, Apr 1
8:00 pm ET
FireWolves
Panther City
Sat, Apr 1
9:30 pm ET
Warriors
Rush
Sun, Apr 2
1:00 pm ET
Swarm
Thunderbirds
Sun, Apr 2
6:00 pm ET
Knighthawks
Wings
WK
19
Sat, Apr 8
7:00 pm ET
Rush
Swarm
Sat, Apr 8
7:00 pm ET
FireWolves
Knighthawks
Sat, Apr 8
9:00 pm ET
Panther City
Roughnecks
Sat, Apr 8
9:00 pm ET
Warriors
Mammoth
Sat, Apr 8
10:30 pm ET
Seals
Desert Dogs
WK
20
Fri, Apr 14
9:00 pm ET
Desert Dogs
Roughnecks
Fri, Apr 14
9:00 pm ET
Seals
Mammoth
Sat, Apr 15
7:00 pm ET
Wings
Rock
Sat, Apr 15
7:00 pm ET
Swarm
FireWolves
Sat, Apr 15
7:30 pm ET
Riptide
Bandits
Sat, Apr 15
9:30 pm ET
Thunderbirds
Rush
Sat, Apr 15
10:00 pm ET
Panther City
Warriors
WK
21
Fri, Apr 21
8:30 pm ET
Roughnecks
Panther City
Sat, Apr 22
6:00 pm ET
Riptide
Thunderbirds
Sat, Apr 22
7:00 pm ET
Swarm
Knighthawks
Sat, Apr 22
8:00 pm ET
Rock
Bandits
Sat, Apr 22
9:30 pm ET
Mammoth
Rush
Sat, Apr 22
10:00 pm ET
Desert Dogs
Seals
Sun, Apr 23
3:00 pm ET
Wings
FireWolves
WK
22
Sat, Apr 29
7:00 pm ET
Thunderbirds
Swarm
Sat, Apr 29
7:00 pm ET
Wings
Knighthawks
Sat, Apr 29
7:00 pm ET
Bandits
FireWolves
Sat, Apr 29
10:00 pm ET
Mammoth
Seals
Sat, Apr 29
10:00 pm ET
Riptide
Warriors
Sat, Apr 29
10:30 pm ET
Rush
Desert Dogs
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Scores / Schedule
Draft

National Lacrosse League Maximises Social Reach With First Virtual Draft

Players were able to share content very quickly to enhance fan engagement during the NLL’s first virtual draft

The National Lacrosse League (NLL) has utilised a partnership and tech integration between cloud video production platform Grabyo and digital media distribution tool Greenfly, for its virtual live draft.

The NLL was able to curate content into media galleries, including clips of the athletes’ college game highlights with their personal commentaries; videos of what it meant to them to be drafted; and messages to other players and NLL fans.

NLL players used the Greenfly app to quickly access gallery content and share those clips on social media. This kept the league’s fans, consisting mostly of a younger and more mobile-first demographic, connected and engaged.

The NLL was able to send personalised galleries of draftee selection moment videos and clips for athletes to immediately share on their social media profiles, while the draft was in progress.

Post-draft, the league sent draftees Entry Draft highlights and content branded with their new NLL team graphics to share with the league’s social followers.

NLL player content posted through Greenfly generated 65% higher average Instagram reach and 7% higher average Instagram engagement than general NLL draft content.

Nick Sakiewicz, National Lacrosse League commissioner, said: “Our live draft is a major moment for the league, where we rely on fast-paced, high entertainment games, clips and highlights to engage fans. When we were forced to suspend the season due to Covid, we knew we had to double-down on our digital strategy to power a live draft that would be fully virtual.

“We knew that getting as many short-form videos into the hands of athletes would provide a significant organic lift across social media. We immediately turned to our marketing and creative teams to work together to help us connect with our loyal community of fans, teams and players.”

Daniel Kirschner, CEO at Greenfly, added: “Sports is such a content-rich industry with athletes and other brand advocates eager to share their passion for the game and for their team, league and sponsors. Successfully supporting the NLL across the 2020 play season and their very first virtual live draft demonstrates the power of automated, holistic media workflows, which are traditionally fragmented and time-consuming. We’re excited to deliver high-impact, edited media with Grabyo, which only elevates an already seamless experience for organisations and their advocates globally.”

Mike Kelley, President at Grabyo Americas, said: “Working with Greenfly was the perfect synergy for streamlining edited draft clips in real-time. Their ability to share content quickly to athletes and talent means they can distribute video with the same speed and quality with which the NLL clips and edits it in Grabyo.”

NLL