Brett Frood became Commissioner of the National Lacrosse League in September 2022. He is just the fifth Commissioner in NLL history since its relaunch in 1997. Frood joined the NLL from Stewart-Haas Racing, where he served as President of the NASCAR team since its inception in 2008, leading all business initiatives for the championship-winning organization co-owned by NASCAR Hall of Famer Tony Stewart and industrialist Gene Haas.
Frood joined Stewart, the championship-winning INDYCAR and NASCAR driver, after graduating from Harvard Business School to manage and expand all of Stewart’s business interests, including, but not limited to, Eldora Speedway in Rossburg, Ohio, Tony Stewart Racing, The Tony Stewart Foundation, the introduction of Tony Stewart’s Original food line, the All-Star Circuit of Champions, and the 2021 launch of Superstar Racing Experience, a primetime racing series airing on CBS.
As President of Stewart-Haas Racing, Frood managed all aspects of the racing and commercial operations of the $100M+ enterprise that won two NASCAR Cup Series championships (2011 and 2014) and a NASCAR Xfinity Series title (2018) while totaling more than 90 victories. During his tenure at Stewart-Haas Racing, Frood led an organization with 350 employees and negotiated over $600 million in corporate partnerships. He also represented Stewart-Haas Racing on the Race Team Alliance, an organization consisting of all NASCAR Cup Series teams with the goal of promoting, marketing and expanding commercial opportunities of the teams and drivers as well as working with NASCAR in the collective growth of the industry.
Prior to business school, Frood worked in equity capital markets on Wall Street and pursued entrepreneurial interests in Europe before enrolling at Harvard Business School. During his time at business school, he was the Co-President of the Business of Sports Club and a marketing intern for the New York City Olympic Organizing Committee, which attempted to bring the 2012 Summer Olympic Games to New York, in 2003.
A native of Elbridge, N.Y., Frood played lacrosse at his undergraduate alma mater, Brown University, where he was a multi-year starter, team captain, Final Four member, and two-time Ivy League Champion at Attack/Midfield for the Bears. He also led the team in scoring his senior season.
Brett has continued his involvement in lacrosse, where he has been a youth lacrosse coach since 2010, while also coaching the Cannon School Varsity team, the 2022 NCISAA Division I State Champion in North Carolina. He is also the Head Coach and College Recruiting Director for the Carolina Miner’s 2024 Boys Elite Team.
Frood was a 2012 Forty Under 40 honoree by The Sports Business Journal, and currently lives in Davidson, N.C., with his wife Robin, and their children, Cole, Quinn and Charlotte.
