Philadelphia (November 21, 2024) – The National Lacrosse League (NLL) today announced eero, a San Francisco-based Amazon subsidiary, as the new Official Mesh System of the NLL. As part of the collaboration, eero will also serve as the presenting partner of Seattle’s NLL UnBOXed Lacrosse Community and the entitlement sponsor of the League’s annual award for most assists.
Providing cutting-edge Wi-Fi solutions that deliver speed and reliability that match the intensity and pace of the NLL, eero’s support of the League’s UnBOXed initiative marks a pivotal moment for the program. The Seattle Shipwrecks presented by eero are the second team to secure a local presenting partner, joining the Tampa Bay Snowbirds presented by Tampa General Hospital. The team’s official logo reflects the city’s vibrancy and energy, as well as its deep ties to the lacrosse community.
In addition, eero is expanding its presence across the League as the new entitlement sponsor of the “eero Most Assists Award”. This prestigious honor will be presented to the player who leads the NLL in total assists during the 2024-25 regular season, celebrating teamwork and playmaking excellence.
“We are thrilled to join forces with eero, a company that shares our forward-thinking and bold approach to innovation,” said Trent Schneider, NLL Senior Business Development Manager. “eero’s commitment to delivering cutting-edge technology and fostering community aligns perfectly with our mission to grow the game of lacrosse. Through their support, we are excited to bring fans and players closer together, both on and off the field.”
Sponsoring the NLL is a natural fit for eero. Connecting communities has been core to our mission for the last 10 years, and the NLL shares that sense of community, bringing fans and players together through the sport of lacrosse.
“We’re big fans of the NLL here at eero, and can’t wait to see who will be honored with our Most Assists Award later this year,” said Laura Levine, eero Head of Global Brand & Marketing. “Supporting this community and helping it grow is so important to us – we’re excited to watch this season unfold, we think it’s going to be the best one yet.”
About eero
eero was founded to make wifi and networking the way they should be—fast, reliable, secure, and built for the future. After introducing the first home mesh wifi system, eero is known for award-winning hardware and software and continues to create connectivity solutions for individuals, businesses, communities, and service providers. Founded and headquartered in San Francisco in 2014, eero is an Amazon company. For more information, visit eero.com.
About the National Lacrosse League
The National Lacrosse League (NLL) is North America’s largest professional lacrosse league and welcomed more than 1 million fans for the second year in a row during the 2023-24 season. Founded in 1986, the NLL is comprised of 14 franchises across the United States and Canada, and recently unveiled its largest brand campaign ever, “Welcome to The Next Major League™” and introduced its comprehensive grassroots initiative, NLL UnBOXed™, that will expand the League’s footprint to more than 60 communities across North America by 2028.
For the latest scores and developments in the National Lacrosse League, please visit: NLL.com and find the NLL on Facebook, Instagram, Twitter, YouTube and TikTok. Games are available live and streaming on TSN, TSN+, the ESPN family of networks, ESPN+, and NLL+.
For all media inquiries and interview requests, please contact:
Meghan O’Donnell and Samantha Ward, National Lacrosse League, [email protected].
