PHILADELPHIA, May 18, 2025 – The National Lacrosse League (NLL) announced a multiyear deal with MV Sport and its headwear brand, The Game, making The Game the league’s exclusive gameday cap and MV Sport the supplier of on‑field and locker‑room championship T‑shirts.
Starting immediately, MV Sport will outfit the 2024‑25 NLL champions with locker‑room T‑shirts, while The Game will provide on‑field caps as early as Game 2 on May 18. Beginning with the 2025‑26 season, The Game will sponsor “The Game NLL Halftime” on all league broadcasts on TSN in Canada and ESPN in the United States. Players interviewed at halftime will wear official home or road gameday caps, which fans can purchase ahead of the 2025 NLL Faceoff Weekend.
“We’re always looking for new ways to spotlight our athletes,” said Kurt Hunzeker, the league’s executive vice president of commercial operations. “Partnering with MV Sport and The Game lets us showcase player personality on air and in merchandise.”
The Game joins KéLó and Powell Lacrosse as a founding partner of NLL UnBOXed ™, the league’s grassroots program that aims to reach 60 communities by 2028. The company will be the exclusive supplier of retail caps featuring the initiative’s new community logos, scheduled to debut in late 2025.
The National Lacrosse League (NLL) is North America’s largest professional lacrosse league and welcomed more than 1 million fans for the third consecutive year during the 2024-25 season. Founded in 1986, the NLL is comprised of 14 franchises across
Canada and the United States, and recently unveiled its largest brand campaign ever, “Welcome to The Next Major League™” and introduced its comprehensive grassroots initiative, NLL UnBOXed™, that will expand the League’s footprint to 60 communities across North America by 2028.
For the latest scores and developments in the National Lacrosse League, please visit: NLL.com and find the NLL on Facebook, Instagram, X, YouTube and TikTok. Games are available live and streaming on TSN, TSN+, the ESPN family of networks, ESPN+, and NLL+.
Meghan O’Donnell and Samantha Ward, National Lacrosse League [email protected].
