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NLL Recognized at Loyalty360’s Customer Expo

League receives Bronze Award in the Customer Experience and Engagement Category

The National Lacrosse League was awarded as a finalist during Loyalty360’s annual Customer Expo in Nashville, Tennessee. Under the category of Customer Experience & Engagement, the league was awarded bronze for its OTT platform, NLL TV.

“We are honored to be recognized by Loyalty360 at their annual Customer Expo,” said Chief Marketing Officer Ashley Dabb. “Part of our five-year strategic plan focuses heavily on scaling our digital footprint through the creation of NLL TV to connect to a larger fan base. Coupled with NLL Productions, we are creating premium programming and more engaging content than ever before.”


Per Loyalty360, the awards recognize brands that are building stronger and deeper relationships with their customers in a proactive, meaningful, and—most importantly—measurable way. Loyalty360 awarded finalists in nine categories, each representing a key facet of a brand’s customer loyalty focus.

“We were honored to recognize the National Lacrosse League during this year’s Customer Expo and Loyalty360 Customer Awards. The Customer Experience & Engagement category is always one of our most competitive categories and we are proud to recognize NLL for their efforts. We look forward to many great things to come” said Mark Johnson, CEO, Loyalty360.


For the full list of 2018 award recipients, click here.


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