PHILADELPHIA and CHICAGO, October 17, 2019 – The National Lacrosse League (@NLL), the world’s most successful professional lacrosse league, today announced a new multiyear partnership with Warrior (@warriorlax), the New Balance-owned premier equipment provider for the sport. Warrior will be an Official Partner and supplier of the NLL’s equipment pool for players.
“Our athletes are the best in the world, and Warrior is one of best equipment providers for everyone in the sport, from youth level players to the professionals, so we are glad to extend our relationship,” said Kevin Morgan, EVP, CRO for the NLL. “Our goal is always to keep improving the health and safety of our players and working with Warrior to provide and innovate around protective equipment will continue to help us get to that goal.”
“Warrior is thrilled to renew its partnership with the National Lacrosse League,” said Jared Hager, Director of Lacrosse Marketing, Warrior Sports. “We believe the NLL is one of the premier professional lacrosse leagues in the world and offers Warrior unprecedented exposure and branding. Just like the NLL, Warrior was founded on innovation. We are excited to continue to help grow the game of box lacrosse by bringing the most innovative products in the game to the best players in the world. We look forward to growing together with the NLL.”
The NLL is North America’s largest professional lacrosse league, ranking third in average attendance for pro indoor sports, with 13 teams in key markets across North America. The NLL experienced substantial growth last season with nearly a million total ticket sales, a 28-percent increase from 2017-18, and 60 percent of ticket sales were from people who never played lacrosse. Digital viewership also rose significantly through Turner and B/R Live, showing substantial increases in total unit sales (up 151 percent from last year), average unique viewers (+27 percent) and average minute audiences (+14 percent). Sponsorship revenues are projected at a 29-percent increase from 2018 to 2019.
About the National Lacrosse League
The National Lacrosse League (NLL) is North America’s premier professional lacrosse league. Founded in 1986, the NLL ranks third in average attendance for pro indoor sports worldwide, behind only the NHL and NBA. The League is comprised of 13 franchises across the United States and Canada: Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, Halifax Thunderbirds, New England Black Wolves, New York Riptide, Philadelphia Wings, Rochester Knighthawks, San Diego Seals, Saskatchewan Rush, Toronto Rock, and Vancouver Warriors. For more information, visit NLL.com and find the NLL on Facebook, Instagram and Twitter.
Headquartered in Warren, Michigan, Warrior Sports is recognized as one of the sporting goods industry’s premier manufacturer of innovative, high performance, cutting-edge equipment for lacrosse and hockey athletes of all ages and abilities. Founded in 1992 by former champion lacrosse player David Morrow, Warrior was acquired by privately held New Balance Athletic Shoe, Inc. in February 2004.