The National Lacrosse League’s new continent-wide grassroots campaign, NLL UnBOXed™, will start where most young boys and girls are first introduced to their favorite sports: gym class.
The NLL will expand its multi-national activation footprint to include approximately 60 North American communities by the 2028 Summer Olympics in Los Angeles when sixes lacrosse, similar to the NLL’s 6 -on-6 box lacrosse game play style, returns as a medal sport for the first time since 1908.
The grassroots initiative begins in 2024 with the start of NLL UnBOXed At School™ – a physical education curriculum and equipment endowment platform for elementary and middle school-aged boys and girls in any of the NLL’s dedicated activation markets, including the nine new “NLL UnBOXed Lacrosse Communities” joining the 15 existing NLL teams for the 2024 launch of the multi-tiered campaign: Baltimore, Charlotte, Minneapolis-St. Paul, Montréal, Ottawa, Salt Lake City, Seattle, St. Louis, and the Tampa Bay area.
All elementary and middle school administrators, athletic directors, and/or physical education teachers can request to become an inaugural participating school by clicking the “Nominate Your School” button below and fully completing the application.
Built specifically for elementary and middle schools, NLL UnBOXed At School also includes a lacrosse equipment endowment program as the NLL and its partners will provide an assortment of sticks, balls, and goals to participating schools’ physical education departments.
Presented by Tampa General Hospital
USA Lacrosse serves more than 400,000 members and we have invested more than $300 million into the sport’s development since our inception.
A member of Lacrosse Canada, the OLA oversees 66 associations competing in 13 leagues, including six divisions in youth box lacrosse.
The BCLA is committed to growing the sport of lacrosse in profile and participation as well as cultivating and building stronger partnerships with a more inclusive approach.
La Crosse Québec encourages the development of lacrosse throughout Québec, governs all box and field programs for men, women, and youth across the province.
